South African producer and artist Gene Boi continues to carve out his own lane in the Afro House and 3-Step space with his latest release, How Could You, a track that balances emotional depth with dancefloor intention.

Rooted in the evolving 3-Step movement, How Could You is not just a song made for clubs or playlists; it’s a reflective piece that speaks to heartbreak, disappointment, and the quiet moments of questioning that follow emotional betrayal. Gene Boi uses minimal yet intentional production to let the feeling breathe, allowing listeners to connect on a personal level while still moving to the rhythm.

From the first beat, the track pulls you into a hypnotic groove driven by layered percussion, warm basslines, and atmospheric textures. The production feels spacious, giving the record a meditative quality — a signature often found in South Africa’s deeper electronic scenes. Rather than relying on heavy drops, Gene Boi leans into emotion-led storytelling, a direction that continues to define his sound.

How Could You also represents the cultural shift happening in South African electronic music, where artists are increasingly blending introspection with groove. It sits comfortably alongside the work of artists pushing the boundaries of Afro House and 3-Step, while still maintaining a distinctly personal identity.
As part of Gene Boi’s Re-Born body of work, this release signals growth, both sonically and artistically. It reflects a rebirth of confidence, clarity, and purpose, reinforcing his place within a new generation of producers shaping the future of African electronic music.

Whether you’re discovering Gene Boi for the first time or following his journey closely, How Could You is a standout release that deserves focused listening — not just on the dancefloor, but through headphones as well.

Listen to How Could You:
https://vmgafrica.lnk.to/howcouldyou